Social Media for Solicitors
Event Info
Description
Our 1-day training seminar will show you how to promote your firm on social media and how to develop a strategy will attract new clients.
This hands-on workshop will show you how to set up and use the main social media tools, focusing on Facebook, Twitter, and LinkedIn. We will demonstrate real-life case studies of how social media can be used to engage with potential as well as existing clients.
Who should attend? This course is intended for both beginners and intermediate users of social media. If you are unsure how to use it to attract new business, then this course is for you.
The workshop includes:
How to use Facebook to promote your Firm
- Setting up your Facebook page. How to use plugins to customise the appearance of your Facebook page.
- How to get fans for your Facebook page
- “Like” other Pages that complement your firm – Some will promote you in return.
- Updating content: How to add tips, news, questions and answers, videos from external sources, and interesting links.
- How to add image galleries and videos to promote your business and increase visitor engagement
- How to encourage interaction from fans by
- Engaging with potential customers.
- Get written or even video testimonials of satisfied clients.
- Setting up discussions such as “Ask the legal expert” slot where people can ask you questions. - Connecting Facebook with Twitter
Building a LinkedIn presence that will attract new clients
- How to create a LinkedIn profile that sells you. How to integrate add-ons such as skills, publications, blog posts, videos etc.
- Increasing the number of connections you have
- Managing your LinkedIn contacts, exporting them to your customer database
- Requesting testimonials from clients and colleagues
- Posting updates and sharing articles / links with existing contacts
- Using your LinkedIn company page to promote your firm
- Finding LinkedIn groups that may include potential clients as well as referrers. Includes offline as well as online groups. How to use discussions to promote your firm
- How to use the LinkedIn contacts you know to get introduced to the contacts you'd like to do business with
- How to use LinkedIn as a networking tool
- How to use LinkedIn Events and Polls to engage with your audience
- Introduction to LinkedIn Premium’s features
- LinkedIn on your mobile
- Integrating LinkedIn with your long term marketing strategy
How to use Twitter to establish yourself as a legal expert
- How to set up and optimise your Twitter profile
- Finding and following Twitter users who have the potential to be your clients or who can promote you
- How to manage your follows/followers and how to use Lists
- Be alerted whenever people tweet about something related to what you do
- How to track keywords and hashtags that are relevant to you
- Writing tweets that will attract attention
- Engaging with other Twitter users. How to a convert Twitter follower into an offline sale
- Sharing articles, tips and ideas. Ensure these are also broadcast on your Twitter profile
- Seeing what people are saying about you and how to reply
- Scheduling Tweets when you are away
- Using Twitter as a reputation management tool
- How to set up Twitter on your mobile phone so you can tweet on the move and be responsive.
- Introduction to external twitter management tools such as Hootsuite, Twitlonger, Friend or Follow, SocialOomph
- Integrating Twitter with your long term marketing strategy
How to write a business blog that will attract new clients
- How to use a blog to share your legal expertise
- Use writing techniques that will help you post regularly without taking up a lot of your time
- Use blogging tools such as Wordpress
- Organise blog posts into categories. Tagging posts
- Using tools such as Google Reader / Google RSS to help you find topical content
- Using social media monitoring tools such as Hootsuite to find out what topics people are talking about.
- Scheduling blogs posts for when you are away
- Using blog posts as part of a sales funnel
- Sharing blog posts on social media
- Using Google Analytics to monitor the popularity of your blog posts
- External tools to use in conjunction with LinkedIn and Twitter: Google News and Google Reader, YouTube, Vimeo, Flickr
- The training will include case studies demonstrating effective ways of selling to other businesses via social media
Our training venue is in the city of London, just 2 minutes from Liverpool Street Station:
Avanta
9 Devonshire Square
London EC2M 4YF
All seminars include tea, coffee and a light lunch.
Who is leading the workshop? The workshop will be led by Danny Bermant, Director of Brainstorm Design. Danny has over 10 years experience of digital marketing. You can see a video of Danny below, explaining how to use LinkedIn.
