Sustainable Brands Doing Good by Doing Well in Social hosted by Betapond
How has social media changed the way brands approach CSR and sustainability initiatives and what will the future hold? What challenges and opportunities to brands face as they use new methods?
Discussing these issues and giving insight from their own recent experiences, our panel will include brand marketers and experts who have seen the potential.
Julia Monro of Marks & Spencer will talk about the M&S approach to sustainability featuring their recent Shwopping initiative with social media at its heart. And speaking about Waterworks, a groundbreaking charitable giving initiative from Unilever and PSI providing clean drinking water to millions of the world’s neediest, will be Conor Ryan, Betapond co-founder who led the development of the project on Facebook.
Chairing will be Giles Gibbons, CEO of Goodbusiness, founder of the Sustainable Restaurants Association and a noted expert on sustainability.
Julia Monro, M&S Social Media Manager