Measuring and Evaulation PR
Event Info
Thu 14 Feb, 2013 from 9:00am - 5:00pm
Chartered Institute of Public Relations
52-53 Russell Square, London
WC1B 4HP, UK (Map)
Cost: CIPR Members £280.00 + VAT Non Members £430.00 + VAT
Description
The aim of this workshop is to bring you up to date on the latest developments and guidance on planning and measurement. It will take you through the process of setting the objectives and choosing the right measures, using case study examples where possible. It will help you to advise your organisation on the importance of linking PR campaigns to business objectives, to explain why AVE is a discredited measure and why research is the foundation for planning PR campaigns.
Topic:
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