DIGITAL FOR BUSINESS LEADERS
Event Info
Fri 17 May, 2013 from 9:00am - 5:00pm
SocietyM
20 Lavington St
London, SE1 0NZ, UK
Cost: £750.00
Description
The Drum magazine and Atmosphere have come together to produce a range of workshops for business leaders, strategists, senior managers and marketers. These one-day sessions will empower you with the knowledge and skill sets that you need to plan more effectively, manage digital internally and get the most out of your strategy.
A jargon-free exploration of the impact that digital is having on both marketing and business, and tools and tricks to help you keep up
In this workshop you will...
- Investigate how the key digital channels – such as search, social and mobile - can benefit your organisation
- Understand the difference between paid, owned and earned media
- Explore how digital is enabling disruption from non-traditional competitors
- Learn how data can be used to deliver real-time conversations with your customers that drive conversion – be it a sign-up or a sale
- See how social media can not only help you engage and respond to your customers, but also improve how your organisation communicates internally
- Examine how can you use digital to develop new
products or services with your customers and suppliers
- Discover how to engage the impulsive always-on mobile consumer
- And why becoming a content owner can not only drives engagement, but also increase your brand’s reputation with your customers and suppliers
OUTCOMES
- Understand the impact that digital is having on business and marketing
- Come away with the confidence to talk about digital internally and with your suppliers
- Leave with a roadmap that you can use to plan your organisation’s digital future
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