Digital Innovation Contest - Cross-Sector Exploration
Event Info
Description
IC tomorrow is running the £225k 'Digital Innovation Contest – Cross-sector Exploration' to encourage digital innovation across three themes - retail, events and analytics.
Contest winners will receive up to £25k each (excluding VAT) in funding and have the opportunity to trial their solution with the relevant contest challenge partner, including Argos, Procter & Gamble, Holition, SYCO, Live Nation, Penguin Random House, the British Film Institute, LIFT (supported by Saatchi & Saatchi), and The Barbican. We are looking for great ideas that address one of the nine contest challenges.
This event is for anyone who is thinking about entering the contest to ensure their application fits the judging criteria. IC tomorrow will also be running a live webinar for anyone who is unable to attend in person.
Agenda
10:00 Registration and coffee
10:30 Welcome and application process by IC tomorrow
Theme one: Retail
11:00 Challenge 1: Connected retail. Partner: Argos
11:20 Challenge 2: Smart tools for brand loyalty. Partner: Procter & Gamble
11:40 Challenge 3: The Future Store. Partner: Holition
12:00 Coffee Break
Theme two: Events
12:20 Challenge 1: Engaging Festival Audiences: Urban. Partner: LIFT and Saatchi&Saatchi
12:40 Challenge 2: Engaging festival audiences: Music. Partner: Live Nation
13:00 Challenge 3: Enhancing audience interaction with cultural programmes. Partner: The Barbican
13:20 Lunch Break
Theme 3: Analytics
13:50 Challenge 1: Digital analytics/talent scout. Partner: Syco Entertainment
14:10 Challenge 2: Reading analytics. Partner: Penguin Random House
14:30 Challenge 3: Using data to understand and connect with cinema audiences. Partner: the BFI
14:50 networking
15:30 End
