Basics of Social Enterprise
Event Info
Description
Basics of Social Enterprise By Alessandro Giudici (Cass Business School)
In the previous session of the term we have mostly focused on the growth for generic start-ups. We have analysed what is the best way to find a partner to scale up, what are the risks of scaling up and what happens if things go wrong.
However, social enterprises are a different type of start-up. They have primarily social goals, and the profits generated are mostly reinvested in the ‘social mission’ they promote. As such, they have more complexity than regular enterprises since they follow a different logic for profit generation and profit re-investment.
Social enterprises come in many different shapes and sizes, from the local charity to large distributors of fair trade coffee. Among them there are many start-ups projects that are working to make a global impact such as Aunt Bertha and Echoing Green.
In this interactive session, Alessandro will guide you through the basics to create a social enterprise, discussing the obstacles and challenges you could find on your way.
Sharing his experience, stories and advice with us:
Alessandro Giudici is a Lecturer in Management at Cass Business School. He completed his award-winning PhD in Strategy and Entrepreneurship at Cranfield School of Management (UK), focusing on how network intermediaries – such as venture associations, incubators, universities-led forums and government agencies – can support entrepreneurial firms in systematically sensing and seizing new opportunities, through tailored services. Alessandro is currently integrating his research interests with a personal passion for social enterprises into a project looking at the evolution of the business model of social enterprise incubators and at their services for capability-building in social enterprises. He is also further developing an RCUK-funded pilot research into a study looking at public and private models of network intermediation for SME/start-ups services. Alessandro holds an MSc (cum laude) in Strategy and a BSc (Hons) in Management from the University of Pisa (Italy), and a Master of Research from Cranfield School of Management. Before his PhD, Alessandro gained industry background as a marketing executive in the UK fast-moving consumer goods sector.
