The Customer Behaviour Analytics Conference

Event Info

Thu 30 Mar, 2017 at 9:00am
One America Square
Cost: Range


The Customer Behaviour Analytics Conference Beyond The Numbers! Turning Analytics Into Usable, Actionable Insight To Impact The Business & Make A Real Difference To The Customer

19 cross-sector brands including; Barclays, RSA, HM Revenue & Customs, Capital One, Superdrug, Thomas Cook, Boots, BT, Travelodge, Dublin Airport, P&O Cruises, Santander and QVC reveal how they're turning analytics into usable, actionable insight to impact the business and make a real difference to the customer. In one unique day, join your industry and discover how to harness powerful customer behaviours, trends and insights for real business value in today’s multi-channel, digital-driven world.

Leave Armed With: Next-Generation Technologies, Tools & Techniques To Drive The Single Customer View, Cross-Device Tracking, Cutting-Edge Digital Analytics & Data Optimisation For Real Commercial Value

Topics Covered: Customer Behaviours ✓Single Customer View ✓ Cross-Device Tracking ✓ Digital Analytics ✓ Internal Buy-In✓ Predictive Analytics ✓ Big Data ✓ Trends & Technologies & More!

  1. Harness Powerful Customer Behaviours, Trends & Insights: Collect and understand customer behaviours for real business value in today’s multi-channel, digital-driven world
  2. Integrate Data, Insight & Behaviour Analytics For That Single Customer View: Boost relevancy, conversions and impact with an accurate portrait from multiple data sources, both online and offline
  3. Enhance Performance With Cutting- Edge Digital Analytics: Increase marketing effectiveness with the latest analytic metrics, benchmarks and techniques for every channel and touchpoint
  4. What’s The Next-Generation Of Analytics? Harness blue-sky thinking and position your brand at the leading edge of innovation
  5. You’ve Got The Golden Nugget…But How Do You Sell It? Win business buy-in, sway stakeholders and drive real business change and influence
  6. Accurate Cross-Device Behavioural Tracking & Sales Attribution: Extract maximum insight and analytics value from customer journeys on multiple devices and platforms
  7. Advanced Predictive Analytics & Data Science Excellence: Mature simple reporting to real predictive capability which enhances personalisation capability and business performance
  8. Beyond The Big Data Buzzword! Translate big data analytics into real-world value, meaningful insight and business benefit amongst a raft of complex data solutions

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