The Influencer Marketing Summit
Description
WAVE 2017 will bring together 200 expert digital practitioners and decision makers in Central London for the latest thinking on social influence, advocacy and engagement.
The summit will explore the next evolution of influencer marketing – where brand employees and customers are the new influencers.
This Summit promises to be a game-changing event. Delegates will learn how the most successful brands are using UGC, gamification, advocate marketing and employee engagement to drive brand awareness to increase sales.
Trust in advertising is at an all-time low. Brands looking to cut through the noise are realising the most authentic and trusted influencers of purchase are those closest to them – their customers and employees.
Previously only possible to reach in limited numbers, now technology is enabling customer and employee influencer programmes to be managed at a scale which achieves real – and measurable – business impact.
