RE: UKNM: Incorrect Use of Client Reference Sites

[Danny Sullivan]

> The thing that annoys me the most is the practice of using the

> names of the major agencies in the meta tags of a home page to

> suck in people who are searching for that agency. We fall foul of

> this in several places, as do many other agencies - try it and

> see! I'm not sure if this is illegal, but perhaps it comes under

> miss-use of a trademark? If it does, I can feel a conversation

> with a solicitor coming on. Does anyone else know for sure? 


So far, courts in the US have frowned upon those who misuse 

tradenames in this manner. If you want a quicker solution, notify the 

offender that if they don't immediately remove your name, you'll get 

in touch with the search engines and report them for misleading spam. 

I suspect you'll find the tags will get quickly changed.


cheers,

danny


--------------------------------------

Danny Sullivan,

dannycalafia [dot] com

Calafia Consulting, http://calafia.com/

>From UK: (0181) 446-0443

>From US: 011-44-181-446-0443