UKNM: Industry Prices

[Anil Pillai]

Hopefully this looks like the kind of mail group where I might get the

information I need.  


One of my clients, Supermodel Caprice, is enjoying good success with the

web site we built for her (www.caprice-supermodel.com). We are now

thinking of opening the site up to advertisers but I have no idea

whether industry standard rates apply. I have been in touch with

agencies such as TCMSi, but nobody has been forthcoming with any kind of

detailed guidelines. Is this because there are none, and people are

working them out for themselves? Can anyone point me to a site with

standard rates for banner adverts, based on a site's number of page

impressions/users/hits daily?


I appreciate any help on offer,


Thanks,


Anil

************************************

Anil Pillai

Manager

Web Development Services

Strike One

0171 221 5322


http://www.strike-one.com

********************************************


> -----Original Message-----

>

From: Duncan Macmillan [SMTP:duncan [dot] macmillancommunity [dot] net [dot] uk]

> Sent:	Wednesday, April 01, 1998 11:33 AM

>

To: uk-netmarketingchinwag [dot] com

> Subject:	Re: UKNM: Re: marketing spam

> 

> James,

> 

> But all of the spam I have received is from companies with no brand

> equity.

> What do they have to lose?  And if they do get a bad rep, they just

> change their

> name.

> 

> It's viable for most brandless vibroplug spammers, but not for your

> brand-wealthy clients.

> 

> James Tarin wrote:

> 

> > >Tim Jackson in his FT column a week or two back was not the first

> to point

> > >out that the economics of spam are different from dm generally.

> Because the

> > >incremental cost of delivering additional messages is close to

> zero, there

> > >is no significant disincentive to spamming.

> >

> > What about the costs associated with damage to brand equity? This

> could

> > easily be a consequence of spam as opposed to useful mail, and in my

> > eyes a significant disincentive to spamming.

> >

> > Just because the direct response numbers add up does not mean that

> the

> > overall economics are viable.

> >

> > jim

> > _______________________

> > James Tarin

> > Director of Strategy

> > Clarity Communications

> > 1 Long Lane

> > London EC1A 9HA

> > Voice: 0171 397 2900

> > Fax: 01717 397 2939

> 

> 

> 

> --

> Duncan Macmillan

> __________________________

> Account Manager, CommUnity

> W: http://www.community.net.uk/

> T: +44 (0)1865 856014  F: +44 (0)1865 856001


>

E: duncan [dot] macmillancommunity [dot] net [dot] uk

> 

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