Re: UKNM: plug-in take up/stats

[Ray Taylor]

If 8.5% have flash, plus 11% with IE5 + those with a late version IE4 which

I believe includes flash, then I reckon you are talking about 20%+ of all

users.


Why not offer flash to those? People talk about one-to-one marketing in

theory but seem to have problems with the concept of

one-to-a-fifth-of-the-world's-online-population marketing in practice.


If your server software/setup is clever enough to detect browser type then

you can work out if you should direct a request to the flash home page or

the non-flash home page. No need to ask the user to "click here for flash" /

"click here for non-flash.


Of course there is nothing wrong with plain old html either (sans frames

preferably).


I just cannot understand the daft argument that says that "html is better

than flash" or "flash is better than html" or "Netscape is better than IE4"

"Macs are better than PCs" etc etc. The customer makes a choice. If you

can't keep in line with customers having choices go get a job in the civil

service (but realise that gov agencies are coming on board with the notion

of customer service too).


Henry Ford, where are you just when so many people in the new media business

need you so badly?


Ray Taylor

NMC/Adplan

0181 639 0015


-----Original Message-----

From: Martin Lloyd <

martindomino [dot] com

>

To:

uk-netmarketingchinwag [dot] com

 <

uk-netmarketingchinwag [dot] com

>

Date: 23 April 1999 16:51

Subject: RE: UKNM: plug-in take up/stats



>> All those of you who think plug-ins, in particular copromedia flash and

>> shockwave are clever things to use on websites might be interested in

>> the following:

>>

>> http://www.statmarket.com/SM?c=Plugins

>>

>> now go away and learn HTML.

>

>Hmm, 8.5% have flash, but 11% have IE5 which ships with Flash? I think

>someone should put captions on this graph explaining what its showing. Is

>this the install base, the %age of user sessions where a particular plugin

>is used by a browser or what? Now I may not be prepared to believe that

>MacroMedias flash installed on 77% of online US machines  quite yet, but I

>reckon its not far off.

>

>When a site offering flash/non-flash versions sees a majority choose Flash

>(and they all do) its time to admit that HTML is no longer enough.

>

>Now go away and revise your <embed> tags

>

>Martin


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