RE: UKNM: plug-in take up/stats

[Bradley]

> Entertaining, innovative sites rarely use flash or shockwave.

> Unimaginative, inappropriate to the medium,

> I-watch/make-tv-ads-so-here's-a-crappy-animation sites often use flash.

> the formula1 site was the least irritating of the examples offered, but

> the thesis still stands I believe.

>

> here's the one example of flash I've seen that is productive: nice clean

> design, useful information, no flying-about distracting text, and this

> really would be hard to do as well in html.

>

http://www.ikea.com/content/main.asp?tab=3&contentname=/content/furniture/sp

otlight/furniture_spotlight_billy_assemble.asp


Nice to see the level of debate is as objective and unopionated as usual.


Stefan (and others), whilst I agree this is a very nice example of

productive use of Flash and, whilst there are plenty of examples of bad use

of Flash, I believe that Flash fulfills a purpose outside of pure effective

use of the medium. It's very easy for us to be purists about which

technologies are appropriate to use  and which are not but the fact of the

matter is that as much as we'd like to deny it the web is still seriously

affected by multimedia-poor content and efficient but oh so boring

navigation and Flash goes someway to providing an interface which is more

approachable and yes, perhaps more like TV (and what's wrong with that?),

and fun to use.


Ultimately, it doesn't matter whether it comes from Flash, Java, Shockwave,

DHTML or faeries, but without the help of fun, interesting and often

pointless graphics and animations the web will never mature into a mass

media with broad appeal. Let's go back to sgml - solves the frames issue

too.


Bradley Crooks

Entertainment Group Director

Foresight New Media

3-4 Albion Court

Galena Road

London W6 0QT


Tel: 0181 237 5564

Mob: 0976 246 751

email:

bradleyforesight [dot] co [dot] uk

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