UKNM: Customer acquisition & retention crippling sites

[Bruce Lewin]

Hello all,


I am trying to find more information on the following topic.


Does anyone have any idea of marketing costs and the sorts of figures and %

of revenues that are going around?


I am under the impression that many firms are spending 60 - 70% of income on

customer acquisition and marketing - anyone got any other figures?


Bruce.


-------------------------

Bruce Lewin

brucetradingtactics [dot] com

+44 (0) 7974 242512

-------------------------


Date: Mon, 10 Apr 2000 15:06:59 +0100

From: Sam Michel <

samchinwag [dot] com

>

Subject: UKNM: Customer acquisition & retention crippling sites


Afternoon folks...just came across this article:


http://www.thestandard.com/research/metrics/display/0,2799,13016,00.html


fascinating reading demonstrating how the high costs of customer

acquisition and retention mean many ecommerce companies are spending more

than they earn. Not really news, I grant you, but a couple of things caught

my eye. The research on which the article is based claims European

companies are better at getting money from their customer base than their

US counterparts. The numbers make interesting reading, too.


I got the link from the Jim Sterne's excellent newsletter, which is a

fantastic source of hardcore marketing info and resources, subscribe at:


http://www.targeting.com


[No money changed hands in the writing of this email!!]


Toodle Pip


Sam



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