Re: UKNM: permission based e-marketing

[Speechrad]

In a message dated 14/04/00 14:21:07 GMT Daylight Time,

carolinelondon [dot] virgin [dot] net

 writes:


<< I've been approached by a company called MyOffers.co.uk, which is

 positioning itself as "the UK's first

 permission based e-marketing company." They offer companies the opportunity

 to sponsor questionnaires and "Responders can be segmented for e-mail

 communications that match their profile and lifestyle."


 Does any one know of any other companies who are offering this type of

 service in the UK? >>


A member of NorthofWatford.com has a different customer profiling approach.

Customers anonymously submit an 'image' of themselves - age, sex, interests

etc and only receive product information tailored to their profile.


I guess it's all in the tailoring, many suppliers will justifaibly feel that

some prodiucts appeal to a wide profile but the 'customer' may disagree. If

they receive too many offers that do not appeal the service's perceived

value

will fall.


Check it out for yourselves if it's of interest www.tankup.com. There are

two

other subdomains that provide more information for suppliers but I'm not

sure

if they are supposed to be public yet, but I'm sure anyone interested will

follow it up with the site.


(I have no connection with the site other than that the site developer is a

member of the NoW networking group)


Michael Trott

North of Watford

The Midlands Internet entrepreneurs and investors networking group

News, meeting venues/times and links at:

http://www.northofwatford.com



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