RE: UKNM: Re: Portals?

[Glen Collins]

> Jim Sterne wrote:

>

> >The smart money is pouring into the portals because

> >that's where ALL the eyeballs are. The portals are

> >figuring out how to identify and cater to those

> >eyeballs and it goes far beyond pointing the way.

>

> Sure, but how *long* does anyone stay on a portal site? A site may have

> 20m+ impressions a month but what is that worth when 90% of the traffic

> only spends 10 minutes on the site? Surely depth of interaction and user

> loyalty, not just buckets of eyeballs, is a better goal and therefore a

> route to a better media property?


A site with regular, sustainable mega-traffic, who's users behaviour is to

jump off the site when tempted away.


Hmm - sounds ideal for an advertiser looking for clickthrough.


Glen

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Glen Collins

Online Marketing Director

Foresight Europe Ltd

Tel: +44 (0)181 237 5580

Mob: 0777 589 4863

Fax: +44 (0)181 741 8461

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