Re: UKNM: old chestnuts: upfront registration

[Siobhan McVeigh]

hi stef -


> Does anyone have any stats, anecdotes, experiences of how pageviews and

> conversion rates change when sites move their registration from the

> front (i.e. locking people out of browsing) to the back (as the last

> stage in the buying process, or as an optional personalization thing).


this piece from old jakob is quite useful -

http://www.useit.com/alertbox/990711.html

he's got an example of this very thing from Marie Tahir at Intuit discussing

registration on Quickenmortgage.com (mortgage site)


good luck with the convincing!


:) s


> I've heard figures from quadruple upwards, but I need some hardish data

> to convince someone.

>

> stefan

>

> --

> /**

> Stefan Magdalinski                     mobile:07931 376142

>

stefanisness [dot] org boat:0171 7381837

> icq: 5261825                             desk:0171 8876382

> http://www.isness.org/house/boat                       **/


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