RE: UKNM: Top 100 UK New Media Agencies

[Sarah Clelland]

I agree Stewart, but it seems to me that most of these lists are based on

turnover, one of the reasons being that this actually protects egos.


Marketing magazine ran their Design League Tables recently, and their

Internet Design Agency list was completely bizarre. Based on Turnover, it

actually offered two sets of figures - Turnover and...Internet Turnover(?).

AKQA came first with �21,000,000 in both columns, but CLK.MPL who came

50th recorded their Internet turnover at a mere �448,370.


Now, I for one can think of a lot of web agencies with higher turnover than

that, so why aren't they on the list? If I was being cynical I might suggest


that CLK.MPL's total non-Internet turnover of �11,209,000 had something to

do with it. If this is true, then this is surely an example of

ego-protecting

behaviour by Marketing.


Turnover is a crappy criteria for compiling these lists, but other

alternatives are just as dodgy. I just want list compilers to title their

findings properly - Top 100 Web Agencies By Turnover or Top 50 Design

Agencies Listed In Order Of Their Internet-based Turnover.


I believe New Media Age is running a Top 100 web agency guide in September.

I really hope they inject some thought into it and come up with something

better than Marketing did.


Phew - I've wanted to get that off my chest for ages, thanks.


Sarah Clelland

Snow Valley

www.snowvalley.com



-----Original Message-----

From: Stewart Dean [

SDeanscient [dot] com (mailto:SDeanscient [dot] com)

]

Sent: 24 August 2000 12:41

To:

uknmchinwag [dot] com

Subject: RE: UKNM: Top 100 UK New Media Agencies



We work in an industry where it appears everyone claims to be a leading  or

top ten company.


If there was  real top 100 list based purely on, say, turnover then I have a

feeling they'd be a lot of bruised egos out there.


As always this is my own personal view.


>

Stewart Dean - SDeanscient [dot] com - Customer Experience

> Scient(R): The eBusiness Systems Innovator(TM)

>

> Be part of an epic. Send  CVs to:

>

Belegendary-in-londonscient [dot] com

> -----Original Message-----

>

From: Beren Money [berenimpossible [dot] co [dot] uk (mailto:berenimpossible [dot] co [dot] uk)]

> Sent: Wednesday, August 23, 2000 3:45 PM

>

To: uk-netmarketingchinwag [dot] com

> Subject: UKNM: Top 100 UK New Media Agencies

>

>

> Hello all - a new boy to the list here, being rude and asking

> for a favour:

>

> I remember seeing a list of the Top 100 New Media agencies

> floating round

> some time ago (I think it was an insert in NMA, but don't

> quote me on that).

> Anyway, if someone can point me in the right direction for

> something along

> these lines, I'd be grateful.

>

> Cheers,

>

> Beren

>

>

Beren Money berenimpossible [dot] co [dot] uk

> Impossible Television

> www.impossible.co.uk



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