Re: UKNM: Viral Marketing Agencies

[Tim Ireland]

Ray Taylor responded to Dan Winchester thrustly:

> > I'm trying to put togethor a list of agencies who

> > specialise/dabble in viral marketing.

>

> What do you need to know about viral marketing? Isn't it just some fancy

new

> jargon term for "word of mouth"?

>

> So there are agencies who get their mates to tell lots of their mates

about

> this great new site....etc?

>

> If you have something worth talking about, won't it get talked about

without

> hiring an agency for the purpose?

>

> Or perpaps you could kick something off with a bit of old fashioned

> PR/promotion.

>

> RT


Come on Ray, you know there's more involved than this. Viral marketing at

its best does grow wild, but the seeds have to be planted first. To give an

example from last century, even a good old-fashioned 'whisper campaign' was

sometimes required to kick-start the 'word of mouth' effect.


Just last week we discussed the proven viral effect of a carefully placed

'leak'. While web users did just about all of the leg work, a lot of thought

went into the seemingly simple action of sending out a dozen emails.


Why send poor Dan out to play with a box of matches when he can hire an

arsonist and have the job done properly?


(Erm, hang on - let me get back to you with a better analogy...)


:o)


Tim Ireland

www.designercity.com

www.another.com

www.buymybook.co.uk



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