RE: UKNM: fantastic

[Stewart Dean]

Customer service - can't beat it.


Forget all the tech stuff - that's the easy bit; the design - window

dressing; the ads - will get awareness but no garanteed repeat visits.


But keeping the customers happy? Best to rememeber the old media way of

doing things and with a few pounds sloshing around in a start up's pocket it

appears to make more sense to spend it on getting customer good will, ie

reducing prices, than some of the excesses some have (TV ads etc).  It

should establish the name and hopefully spread a reputation via word of

mouse.


Happy holidays y'all


 >

Stewart Dean - SDeanscient [dot] com

 > Customer Experience Engineer

 > Scient*: The eBusiness Systems Innovator*

 > http://www.scient.com


-----Original Message-----

From: Richard Houston [

Richard [dot] HoustonUK [dot] Circle [dot] com (mailto:Richard [dot] HoustonUK [dot] Circle [dot] com)

]

Sent: Thursday, December 16, 1999 10:24 AM

To: uknm

Subject: UKNM: fantastic



hello,


blackstar appear to have decided to send a free video to each their

customers for christmas. i got mine yesterday. it was "it's a wonderful

life".


what a good idea. i have hardly stopped recommending them since.


tis the season to be jolly.


richard houston

strategy group

circle.com london

telephone: 0171 843 4621

http://europe.circle.com/ 



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