Re: UKNM: cross/up sell

[Tim Ireland]

"Andrew Petherick" <

andrewmailtrack [dot] com

> said:

> I think cross sell is where two non competing brands or organisations link

> together to promote each other, like Express Dairies and Kellogg's

> Cornflakes, or Claire Swires and Mouthwash.


ROFL!


> Upsell is when a marketer will try and sell one product, knowing that

there

> will be the opportunity to sell accessories for it (like Palm Pilots and

> digital camera attachments).


And: "Would you like fries with that?" "Was that a *large* Coke/meal?" etc.


Tim Ireland

Director of Marketing

www.designercity.com



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