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Subject: RE: UKNM: The reason the Revolution is on 'Hold' (Was 'Ranty
From: Jones, Matt
Date: Tue, 19 Dec 2000 14:02:02 GMT

philosophy')
Date: Tue, 19 Dec 2000 13:27:32 -0000
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rocking...

have you looked at my mates' writings?

http://www.shirky.com

/matt

> -----Original Message-----
> From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of
> tim [dot] haywardatdigitaljwt [dot] com
> Sent: 19 December 2000 12:34
> To: uk-netmarketingatchinwag [dot] com
> Subject: UKNM: The reason the Revolution is on 'Hold' (Was 'Ranty
> philosophy')
>
>
> The reason that this Revolution is taking a while to kick off
> is that we're
> still arsing about having little arguments on the Palace steps.
>
> It's always been the best way of killing a Revolution...
> foment unrest and
> internal struggle between revolutionaries.
>
> Which, I guess, is why pointless extended debates about 'Lean
> Forward and
> Lean
> Back' modes of consumption/interaction, information versus
> entertainment and
> the
> death/future of the banner ad just bore me titless.
>
> If you don't think this stuff is an utter waste of time try posting a
> message
> headed 'Flash - Good or Bad?' with nothing in the body. You'll start a
> thread
> that will last eight weeks and be virtually identical to the
> last eight
> times
> this year that the debate has flared up again. And it all
> leads nowhere.
>
> I get this from clients too... 'Which Interactive platform
> should I be on?'
> Like
> I fucking care! Get with the bloody programme here. Unless
> you have shares
> in
> Open, NTL or Sky it's not a problem you need to worry about.
>
> Why don't we do what truly Revolutionary thinkers have always
> done and start
> with the big picture.
>
> What are the big trends?
>
> Increased interactivity (irrespective of platform)
>
> Cheaper bandwidth
>
> Customer empowernment tending towards total
>
> Decreasing margins for all
>
> Tech gets cheaper and easier to use
>
> If you can think of something you want to do, someone will
> develop software
> to
> do it

[Sam says: msg chopped]


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