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Subject: | UKNM: Re: PR Literature |
From: | Xav Adam |
Date: | Fri, 22 Dec 2000 13:28:36 GMT |
Richard
Some of those titles are very old now, text books will give you some
information... but far better to try and meet/speak with someone in the
press and find out what they require.
This is a very fast moving sector and it will be a job keeping track of
media and those contributing to it.
Be prepared for time and financial expense if you're going to do it
properly.
Good luck !
Regards
Xav Adam
Xav Adam Public Relations
T 44 (0) 1892 617286
F 44 (0) 1892 617287
----- Original Message -----
From: "Richard James" <richardjames90hotmail [dot] com>
To: <uk-netmarketingchinwag [dot] com>
Sent: Wednesday, December 20, 2000 04:32
Subject: UKNM: PR Literature
Can someone please recommend a decent public relations book for some
additional background reading. We're starting to take some of our PR
in-house and I need to be brought up to speed with online/offline PR in the
Internet world.
I have been advised that the below are quite good:
- E-PR, Matt Haig
- All About Public Relations, Roger Haywood
- Public Relations Techniques, Frank Jefkins
Do you have any other suggestions?
Cheers, Richard
---
Richard James
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