UKNM: e-christmas comments

[Lesley Mingay]

The e-christmas project was more about proving the technology and

getting previously reluctant merchants to start thinking about

e-commerce with a view that in the future they will buy into the

software and services offered by the e-christmas sponsors and

developers.  It was obvious right from the start it was never going to

be a runaway commercial success because it wasn't really designed for

that - so I'm surprised some people are surprised  (and no, we chose not

to participate!)


As for David Brake's comment:

<Surely at this rate it will be well after 2000 before consumers buying

online becomes a significant force in

<Europe?


Some retailers this side of the pond are doing very nicely already but

are keeping well away from the hype (no names deliberately mentioned!) -

I'm with Forrester in thinking that transactional revenues will rival ad

revenue in the not too distant future.  Europe as a whole is also not

going to develop as a single market - the North will almost certainly

outstrip the South.  However global the internet has the capacity to be,

consumers are still more likely to buy within country than across

borders - even e-christmas discovered this - so expect to see some

markets much more advanced than others by 2000.


For a free copy of the e-christmas report go to http://www.kpmg.co.uk


regards

Lesley


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