RE: UKNM: Advertising A Website?

[Jennifer Stanley]

I've seen this done in North America a fair bit already - 30 second

spots dedicated to the website.  i.e. IBM, MCI, UUNet, AT & T Solutions,

and of course Microsoft.  In addition to this, at least half of TV

adverts include a URL (sometimes prominently) in order to really take

advantage of its cross marketing potential.  It would be great to see

more of that in the UK.  Perhaps we are following a similar path to that

of the US and Canadian markets - and can learn from what has gone on

before us??  


Jennifer Stanley

New Media Factory

W : http://www.mediafactory.co.uk

T : 01223 576320

F : 01223 576326



> -----Original Message-----

>

From: Glen Collins [SMTP:glenforesight [dot] co [dot] uk]

> Sent:	Monday, February 23, 1998 10:58 AM

>

To: uk-netmarketingchinwag [dot] com

> Subject:	UKNM: Advertising A Website?

> 

> Was anyone else surprised to see 'topjobs' advertising their website

> on

> Channel 4 at the weekend?

> 

> It's the first time that I have seen a TV advert dedicated purely to

> advertising a website, and I would really question the logic behind

> it.

> (Unless there is some link with Channel 4 and the site?)

> 

> I do not know the actual figures involved, but my gut feeling is that

> they would have been much better off investing the money into a

> balanced

> online marketing campaign.

> 

> What does anyone else think about this?

> 

> Glen--

> =========================

> Glen Collins

> Online Marketing Director

> Foresight (Europe) Ltd

> Tel: +44(0)181-237 5580

> Fax: +44(0)181-741 8461

> Mob: 0468 068605

> http://www.foresight.co.uk

> ==========================

> 

>