UKNM: Size Matters

[Sajid Mohammed]

Whilst looking to nick some ideas - er, I mean looking for inspiration

I stumbled upon the AKQA site which claimed on its Opportunities [sic]

page:


'As the UK's largest Internet and new media agency...'


No indication of how this is qualified - headcount, billings, girth of

creative director etc. Why don't they bill themselves as the World's

Favourite Web Agency? It's as meaningful.


Oh and to cap it all, they link to the Mini site from their front page

which although they have the business now, it's still the GoodTech/APL

site. Which would be mightily confusing if you were ignorant of the

facts. Time to disinter the references thread of many moons ago...


Sajid Mohammed

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