RE: UKNM: Virgin on the Ridiculous

[Ben Slater]

I agree with Dan - as industry becomes increasingly turned-on by the

advantages of the electronic medium for its business communications and

marketing purposes it is only natural that the bigger bank-rolls will wish

to be seen as pioneering in the field. This is not just for kudos but also

as a means of assuring their customers and clients that they know what they

are about - some people are still a bit dubious about credit cards over the

Web and the science of maintaining customer relations (Virgin's fundamental

selling point when not dealing in railways) is still being developed and

improved. The best thing for providers to do is to use this to propel the

industry - who knows, there may even be the odd quid in it!


> -----Original Message-----

>

From: Daniel Bambach [SMTP:danmanomniscience [dot] co [dot] uk]

> Sent:	Monday, February 22, 1999 10:06 PM

>

To: uk-netmarketingchinwag [dot] com

> Subject:	Re: UKNM: Virgin on the Ridiculous

> 

> 

> >What kills me is that there are some dedicated Internet players in the UK

> >market that have 'taken on the Americans' for some time and  quite

> >effectively, this without the deep pockets of the Americans nor the

> >generosity of investors.  What really pisses me off is that Virgin, who

> >have been on the fringes with average services, suddenly gain a John

> Wayne

> >swagger and claim to be the flag wavers.

> 

> For one I dont think Branson is really being a flag waver. Hes just doing

> the logical thing for the development of his businesses. Just because you

> might think you've 'been around' battling courageously to stake a place

> alongside the Americans in net history doesnt mean that Dicky-boy cant

> come

> and embrace all the ideas that have been produced and hammered out by

> lesser mortals over the last few years.

> 

> I was in a company of 5, producing sites that the only 'competitor' in the

> industry at the time could only produce with rooms full of cheap student

> HTML labour.. they had no idea how to build a good website, and we were

> making it up as we went along. What they had was media connections that

> gave them a profile and thats what made them a success (though funnily

> enough theyve gone the way of the dodo, and we havent.).

> 

> What Im getting at (eventually) is that thew industry seems to be changing

> faster than you are, theres no room for an attitude like the above.

> 

> If Branson wants to spend fifty milion, then you should make sure he

> spends

> some of it with you, and If you can do great things with no money.. can

> you

> do greater things with a potfull? 


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