uk-netmarketing Archive
[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]
Subject: | UKNM: Investing in banner creative |
From: | Tomski |
Date: | Thu, 25 Feb 1999 10:08:49 GMT |
Anyone got any simple tactics / anecdotes to help persuade a client's
marketing department that investing in good external banner creative &
production is money well spent, even for a *tiny* campaign?
I've tried and failed to convince them to use the campaign as a testbed for a
wide-range of different banner creative.
It's the the first time the marketing dept of this client has bought any
banner impressions, and there's no-one in-house with any experience of banner
creative / production.
-Tomsk
********************
UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.
Email Khalil Ibrahimi khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com) to advertise on Excite.
********************
Change your UKNM subscription use http://www.chinwag.com/uknm.html
Replies
Re: UKNM: Redhat Linux, Charlie.Williams
[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]