Re: UKNM: benign viruses

[lizvlx]

well, we did a mailing in september99, a

mysterious fake.posting in the context

of ars electronica, linux an microsoft.


we mailed it to about 1000 of our addresses

(all net-art and tech community) and it

was very soon quite widespread, was featured

on at least 20 mags/ezines (incl. top story

on slashdot).

news conferences got called in, and still,

until the end, nobody was still very sure,

or really had an idea who had launched the

fake.


worked really well. cant use ot for any kinda

client though, as it was very close to

"ohh, denial of service attacks - i think we

need more money for the fbi", you know.


cheers,


liz


(ps: the client was http://www.etxtreme.ru)


 >Well viruses of the marketing variety anyway.

 >

 >I am trying to find some figures on successful viral marketing campaigns

 >e.g. how many people downloaded the Guinness screensaver, how many people

 >took up BOL's free boo offer when they launched.  Does anyone have anything

 >like this?

 >

 >Cheers

 >

 >Chas Linn

 >

 >Producer 

 >TPD Interactive

 >www.tpd.co.uk



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