Online advertising -- meltdown?

[Richard Longhurst]

LO All,

Anyone had a sniff round this Fotino thing from Melting Point yet?


http://www.meltingpoint.co.uk/news/


"a product that enables Internet access providers to overlay advertising

banners on any page on the Internet, insert advertisements on Internet

based email accounts and insert interstitials between web pages...

Fotino is able to place web banners directly over the top of existing

advertisement banners, which will be viewed by the consumer as soon as

they enter that web page. All overlay banners can be moved or deleted. "


Not the clearest sentence ever written. Are we to understand that people

can visit your Web site, browse your content, use your tools -- and all

the time be looking at someone else's advertisment? The WH Smith ISP has

signed up apparently.


Interested to hear your views.


Richard

--

Richard Longhurst - 2020Shops -

rlonghurst2020shops [dot] com

http://www.2020shops.com -- online shopping made easy