Re: UKNM: Any I-Marketing historians out there?

[Pete Robins]

Paul,


Well, I can help on part 1.


This was produced and bought by Modem Media's John Nardone, who is now one of

our International Directors and head of media research. It was for AT&T and

indeed ran on Hotwired, although I don't recall what it was actually

advertising or if it's still around somewhere in our vaults. It did get a

very, very good click through though!


By my reckoning, that means MM.PT have been buying media online longer then

anybody else! <sorry, small plug intended>.


Pete


Paul English wrote:


> I'm looking for two pieces of information relating to ancient Internet

> advertising history.

>

> 1) When and where did the first banner ad appear on the Internet

> (HotWired 1994?). What was being advertised? Who produced it? Is it

> available somewhere?

>

> 2) When and where did the first banner ad appear (HotWired 1994?) in

> Europe (or in a specific European country). What was being advertised?

> Who produced it? Is it available somewhere?

>

> I'd be happy to buy a fine Trappist ale for anyone with the right answer

> to either question (next time you're in Brussels).

>

> Cheers,

> Paul

>


--

Pete Robins

Media Manager

Modem Media . Poppe Tyson - London

tel UK (0) 171 878 5715

probinsmmpt [dot] co [dot] uk

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