Re: UKNM: Toys R US - site, outdated - who does it???

[Ian Betteridge]

> These companies,, (Toys r' us, WalMart, KMart, Sears, etc...)  can't afford

> to go on the web, and can't afford to have people shop online. Why? If they

> do, they canibalize (forgive the spelling) their own stores. These stores

> have millions upon millions upon millions of dollars invested in stores,

> people, parking lots, bricks, mortar, etc... If they start selling on the

> web full force, they eat into what they've spent so much money to build.


You're not wrong, and it's one of the major problems with both the mind set

of companies who 'want to be on the Web' and the consultants that they bring

in to advice them.


The basic, unpalatable truth is that their business is going to be eaten by

online stores, and if that's going to happen you might as well eat your own

sales, rather than have a competitor eat them for you. It's all a question

of timing.


This should be the first piece of advice that *any* consultancy gives - and

yet, who does?


--

Ian Betteridge  News Editor, MacUser UK

W: 0171 917 3872        M: 07957 235463

             H: 01273 695488

"Truth is rarely pure, and never simple" - O. W. 

********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html