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Subject: Re: UKNM: Toys R US - site, outdated - who does it???
From: Manar Hussain
Date: Thu, 28 Jan 1999 17:15:40 GMT

Well one of the major toy stores (not mention) is already sold on the
vision but I can't say more yet :)

At 16:20 27/01/99 +0000, Ian Betteridge wrote:
>> These companies,, (Toys r' us, WalMart, KMart, Sears, etc...) can't afford
>> to go on the web, and can't afford to have people shop online. Why? If they
>> do, they canibalize (forgive the spelling) their own stores. These stores
>> have millions upon millions upon millions of dollars invested in stores,
>> people, parking lots, bricks, mortar, etc... If they start selling on the
>> web full force, they eat into what they've spent so much money to build.
>You're not wrong, and it's one of the major problems with both the mind set
>of companies who 'want to be on the Web' and the consultants that they bring
>in to advice them.
>The basic, unpalatable truth is that their business is going to be eaten by
>online stores, and if that's going to happen you might as well eat your own
>sales, rather than have a competitor eat them for you. It's all a question
>of timing.
>This should be the first piece of advice that *any* consultancy gives - and
>yet, who does?
>Ian Betteridge News Editor, MacUser UK
>W: 0171 917 3872 M: 07957 235463
> H: 01273 695488
>"Truth is rarely pure, and never simple" - O. W.

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  Re: UKNM: Toys R US - site, outdated - w, Ian Betteridge

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