Re: UKNM: Toys R US - site, outdated - who does it???

[Manar Hussain]

Well one of the major toy stores (not mention) is already sold on the

vision but I can't say more yet :)


At 16:20 27/01/99 +0000, Ian Betteridge wrote:

>> These companies,, (Toys r' us, WalMart, KMart, Sears, etc...)  can't afford

>> to go on the web, and can't afford to have people shop online. Why? If they

>> do, they canibalize (forgive the spelling) their own stores. These stores

>> have millions upon millions upon millions of dollars invested in stores,

>> people, parking lots, bricks, mortar, etc... If they start selling on the

>> web full force, they eat into what they've spent so much money to build.

>

>You're not wrong, and it's one of the major problems with both the mind set

>of companies who 'want to be on the Web' and the consultants that they bring

>in to advice them.

>

>The basic, unpalatable truth is that their business is going to be eaten by

>online stores, and if that's going to happen you might as well eat your own

>sales, rather than have a competitor eat them for you. It's all a question

>of timing.

>

>This should be the first piece of advice that *any* consultancy gives - and

>yet, who does?

>

>--

>Ian Betteridge  News Editor, MacUser UK

>W: 0171 917 3872        M: 07957 235463

>             H: 01273 695488

>"Truth is rarely pure, and never simple" - O. W. 


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