UKNM: Fighting for marketing spend on a small time medium

[Kirsty Race]

Hey Janet!!


Didn't know you were on this list!


I definitely think that bravery in the face of resistance to spending enough

on new media is worth a mention...trouble is how would we measure that?!!

You online marketing managers are the unsung heroes...


I agree with Peter in his post about Toys R Us; these companies are wasting

what little money they are spending by not doing the job properly in the

first place.


It's like spending 100,000 pounds on two weeks of posters nationally -

that's 100,000 COMPLETELY wasted, whereas if they'd spent double that, they

would have actually made money from their venture instead of just chucking

it down the drain.


Lipservice has ever been a waste of time in the long-run, wherever it is

being paid.


So if Millennium want to achieve visible results, they've got to spend

visible amounts...dontcha think?!


Best,


Kirsty Race

Media Planner/Buyer

Walker Media

0171 447 7513


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