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Subject: Re: UKNM: Internet Loyalty Schemes
From: Ian Fenn
Date: Wed, 26 Jan 2000 20:22:27 GMT

Russell Buckley writes:
> Beenz.com are at pains to distance themselves from a promotional scheme,
> preferring to describe themselves as "the web's currency". OK, but what
bank
> would be able to get away with selling their bank notes at twice what they
> buy them back at?
>
> Have I missed the point?

I don't know about that, but a Beenz salesperson once highlighted the fact
that you get 100% click-thru as the visitor only receives the beenz when
they have arrived on the site. The problem, I highlighted, was that the
visitors were coming to your site to collect the beenz, not to view lovely
content or buy a product!

--
Ian


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Replies
  UKNM: Internet Loyalty Schemes, Russell Buckley

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