RE: [uk-netmarketing] The Rules

[david burrows]

Mentioning rules is always a provocative start to a post.


> Open systems, good; closed systems, bad


I can think of good and bad examples in both these categories. Open

systems allow mass collaboration in development. Closed systems allow a

coherence of vision, implementation and operation. Depends what your

needs are.


> If you want to sell it, it should fit through the letterbox


Or down the phoneline. Wasn't this supposed to be the age of moving

bits, not atoms?


> The last thing people want is more websites.


In the same way that the last thing people want is more

shops,magazines,books etc?

The last thing people want is more crap websites.


> What counts is traffic through your server, not traffic 

> through your web

> site.


Does traffic count anymore? It's about the bottom line at the end of the

day, no matter how much traffic you have.


> Frames restrict access

> All splash screens are evil

> Interactive games aren't.


[Insert boilerplate of 'Bad Implementations do not imply Bad Ideas'

recurring mailing list meme and attach usual examples.]


Also, on the subject of games:


Average Cost of Playstation Game : �1-2 million 

Average Development Time         :  2 years


Average Cost of Web Based Game   : �10-20 grand

Average Development Time         : 1-2 months


Your not going to get 'Metal Gear Solid' in Flash - having said that

there's alot of good games out there, but they're usually not going to

play them again and again due to the lack of time to develop

playability. If on-line games are going to be useful marketing tools

etc. production values are going to have to increase considerably.


> Take the product to the customer, don't bring the customer to 

> the product

> Commercial communities aren't.

> The online equivalent of space is time. Don't waste people's time.

> A website is just one way of letting people play with your 

> information.

> Online, brand is a function of utility

> Don't be big brother.

> Our busines is people, not demographics


Absolutely


db

 --


David Burrows


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