Design goals

[Lois Grayson]

Dear all


I have an email correspondence going with a psychologist who's really into web psychology and its impact on design. In a recent exchange he wrote: 


I'm not entirely convinced that web designers really need to consider self

actualisation when designing a user interface, however there was lots of

talk of "Relationship Design" at the recent BPS conference. Think

"Information Design" but with a goal of putting emotional qualities into the

experience. Instead of design goals like "Ease of navigation", some

companies are using design goals like "Fun", and "Heed" (the feeling of

being listened to) and using online personalities and Avatar's to try and

create a human - software relationship (think a less annoying Miss Boo).


So what does the list think - a fad, a spin or a paradigm shift brewing?


Lois


Lois Grayson

X}Communicate

07957 360880

0208 549 1166