Re: [uk-netmarketing] Re: fall of the dotcoms?

[Ashley Pomeroy]

>>>>the .com crash is all sound and thunder signifying nothing<<<<


But that's what the public, the television audience, the people who sell

advertising, want - sound and thunder, not rain. As marketing people,

sound and thunder is our job. It's what we do. We should be applauding

this television person, not deriding him. I would much rather watch a

television programme about failing dot-coms than a balanced portrait of

modern business. The former wins awards, sells advertising, and gets shown

at 08:30 on Channel 4 with narration by Bob Cringely, whereas the latter

becomes part of the Money Programme on BBC2. Why? Because it's more

interesting to watch people blundering about, making mistakes, than it is

watching organisations calmly go about their business.


-

"In the land of the blonde, the blondest man is king"

Ashley Pomeroy -

arpslab [dot] org

 - http://www.ashleypomeroy.com/