RE: [uk-netmarketing] banner ads v PR

[Tim Moore]

Don't have any stats or facts, but I'm sure that you could make a mixture of

banner ads and on-line PR work massivley well.


You could advertise a competiton, using banner ads.  The prize would be

something very tempting, but also totally apt for your target audience.  The

way to win the prize might be to vist  a news related web site, to read

articles which would give you the answer to your question and allow your

person to enter the comp......and you guessed it, the article thay had to

read would be the ones the PR agency placed.


Just a thought, but if you would like to take the idea any further, give me

a bell.


Cheers


Tim


-----Original Message-----

From: Niki Hunter [

nikigsc-ltd [dot] co [dot] uk (mailto:nikigsc-ltd [dot] co [dot] uk)

]

Sent: 29 January 2001 15:14

To: uk-netmarketing from chinwag

Subject: [uk-netmarketing] banner ads v PR



Does anyone know if there is any evidence as to whether banner ads are more

or less effective than PR activity?  Does this differ between b2b and b2c

sites?


Niki