Online Scratch Cards

[Phil Cronin]

From: Phil Cronin Managing Director  tombola ltd


In response to some comments regarding the way tombola scratch game winners

are generated.


There is a role for both ways of delivering winners, seeded winners as we

tend to use, or probability based games where players make their own

choices.  Ultimately the player will determine the value of these games by

how much is paid out in prizes and whether they have had fun in playing even

if they don't win.  They will tend to judge 5 seeded winners out of 1,000 in

a similar way to a game where the odds of picking winning numbers is still 5

out of 1,000.


Our approach on tombola and our advice to our clients such as

virginradio.co.uk, sports.com, vavo.com and lycos.co.uk, has been to

guarantee to pay a fixed amount in prizes every week (currently �20,000 on

tombola.com) and work hard to build on the game's integrity by promoting

winners at every opportunity and giving good customer service.  This

approach is backed up by 15 years experience in producing promotional games

for offline clients such as The Sun, Channel 4, McDonalds, Procter & Gamble

etc. It appears to be working with a recent report in Marketing by Media

Metrix, ranking tombola.com as the 5th stickiest site in the UK in terms of

pages viewed per visitor per month.


I'd be happy to answer any further questions about the way in which our

games are put together.



Phil Cronin

http://www.tombola.com

0191 564 2255