Re: uk-netmarketing digest: January 30, 2001

[Tom]

>A designer can be the DB's creatively but if they don't know which groups

>visit a site, why they visit, what they purchase, how they came to the

site,

>which promotional offers they respond to or ignored, etc, etc, etc, the

>designer will be as much use as a sailor who can't navigate i.e. you know

>your destination, you have a vague idea of your current position and you

>need clear skys because using the sun is your only prayer. Whereas a

>navigator who can't hoist a sail...


Dave, I've never come across any designers that follow the extraordinary

development path you have so interestingly outlined above. You've clearly

had significant experience of such amateurs?


Tom Dussek