Re: UKNM: Banner creative and Yell awards

[Lee Rickler]

>In my view if you are going to give awards for banner design then you

>should do so based on results.

>

<snip>

>

>Ray Taylor

>NMC/Adplan


Total rubbish !!!


Just because a banner, or any other product, produces a large reward, 

finacially or whatever, doesn't mean that it's actually any good design/ 

technically wise.


What if a real dodgy banner was produced and slapped on all the major 

search engines, MTV, Pepsi, Disney and other major sites ? You're gonna 

get results whatever because of their prestige.


If a banner was produced that was totally beautiful and slapped on, say, 

my Summer Festivals site, (summerfestivals.com) it doesn't matter, you 

still aren't going to get a big return on your investment.


If you hype something up, it'll sell.



     Lee




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