uk-netmarketing Archive
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Subject: | Re: UKNM: Banner creative and Yell awards |
From: | Ray Taylor |
Date: | Fri, 17 Jul 1998 19:45:50 +0100 |
The best Web ad creative will:
1. Reflect the brand values of the client while adding to brand equity
2. Create immediate response from the target audience
3. Be a work of art in its own right
Well if all that lot ain't effective I don't know what it.
Ray Taylor
Replies
RE: UKNM: Banner creative and Yell award, Robert Hamilton
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