Re: UKNM: ATTENTION: New Business People

[Clay Shirky]

> So. Either you're saying that your project is going to be the usual staid 

> html and gifs or you're just too lazy to jot down a few lines of text. 

> 

> Which is it ?


Its both. 


These projects are going to stress usability and convenience over flash

(in both senses of the word), *and* I am going to be just as impatient

with fuck-witted site desgn as my users are going to be. If you can't

design a site to be easy enough for me to use effortlessly, how are

you going to make something which a 43 year old in Surrey who just got

their freeserve account can use effortlessly?


> If the project isn't going to have a jot of originality involved

> then why should we bother worrying about it ?


You probably shouldn't - I suspect the functional spec would knock you

out of the running. I haven't got 10 seconds for anyone who thinks

that html and gifs are necessarily staid. 


> If you are too lazy to spend 10 seconds with a pen and paper then

> what effort are you going to put into the project ?


It isn't a question of laziness - I have all the time in the world for

an agency who actually understands what makes a usable site.


-clay 

********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html