Re: UKNM: Beenz

[Scott Reid]

Greg Plumbly wrote:

> 

> Wondered if anyone had any views on Beenz or any of the other web based

> currencies or loyalty schemes?

> 

> >From what I can make out Beenz lacks the anonymity that a successful web

> currency should have or maybe I should just get over all that privacy stuff.


We looked at using Beenz on one of our websites... bit of give and take,

anyone who buys something is given "Beenz" and then you offer discount

against Beenz so they can be redeemed. Seems a good idea in principle,

but alas it has it's draw backs.


Firstly as the whole thing is based on customer loyalty, this goes

against the general shopping trend on the net which is to get the same

item as cheap as possible. We find that customers buying direct off the

web aren't bothered about the bells n whistles you'd expect when

shopping in the high street, but just want a straight forward, order

it/deliver it service.


Secondly, when we were asked to trial Beenz, we were given no benchmark

as to how many of the things to offer. Given half a million for starters

to give away we then looked around other sites which were beenz enabled.

One offered 4 beenz free when you bought a toaster costing 17.99ukp,

then gave a reduction of 5ukp per order for 50 beanz. Another site I

looked at was on a whole different scale offering 50 beenz with every CD

purchased. Another had a competition running, one of the prizes was

1,000 beenz.


I believe you now have to pay to have Beenz on your site now too. Can't

see how we benefit from this at all apart from the link on beenz's

website.


Needless to say, we decided against it and remain beenless. Poor old

Jack will just have to buy a ladder like the rest of us.


Scott


--


Scott Reid - (01302) 321400 # 294

Webmaster

Miller Brothers (Electrical) Ltd

http://www.millerbros.co.uk 

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