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Subject: UKNM: Re: UKNM Digest V1 #217
From: Dorian Spackman
Date: Tue, 13 Jul 1999 19:04:19 +0100

In response to John Braithwaite

My initial e-mail was not meant to be a rant, things seemed to plunge to the
depths very quickly.

I am actually writing in this time in support (mainly) of what you say. The
point that I had originally tried to put across (slightly vehemently,
slightly humorously) was that this list does sometimes suffer from a bias
towards the graphical end of the market. A world without Flash and various
other apps would be very boring indeed but only where it is applicable, as
you say.

I have certainly not tried to "puff out my chest". I'm not from Mars,
although sometimes it feels like it! I lay no claim to tnm being the best
e-commerce developer in the world. However, I do care about what my clients
get for their money (I don't publish my list of clients, Neil, because I
don't choose to) and also about the fact that some companies are being sold
solutions that are mis-matched to their requirements.

A site that utilises Flash discreetly to enhance the business messages being
put across is a great deal better for it but as you say, a site that
utilises flash alone, I would say in the majority (note- majority, not all)
of cases, is not doing justice to the power of the web. This is, after all,
the UK Net Marketing list and marketing is a word that is often misused.

Should marketing not be a way of creating interest in a product or service
and driving it towards a sales channel. If it is possible to place the sales
channel alongside the marketing messages online, is this not more desirable
(in most cases, I know there are exceptions) than driving someone to a phone
number or retail outlet on the high street?

That's all I wanted to say


Dorian Spackman
Business Development Director
Terra Nova Media Ltd.
doriansatterranovamedia [dot] com
+44 (0)1784 410035
+44 (0)802 796468

Terra Nova Media - The Digital Frontier

> Date: Thu, 8 Jul 1999 10:04:07 +0100
> From: John Braithwaite <JohnBatGBGdirect [dot] com>
> Subject: UKNM: Flash Fun or Content Commerce?
> I have seen so many rants on this list about 'Flash this, HTML that', so
> many people who should know better niggling, whinging and puffing out
> their chests in a manly way (yes, it does seem that it is one of those
> 'Mars' things!). Ludicrous 'my way' attitude and 'our agency is better
> than yours' comments.
> It's a shame.
> Flash and HTML can both work successfully on a site - either alone or
> together, but is that enough? Why use one and not the other? It seems,
> currently, that there is a simple equation to this issue:
> Use Flash if you haven't got anything to sell directly through the site
> and are not a content-based organisation (it's also good around baths
> and sinks). Use it especially if you are a business that needs to add
> 'difference' or 'life' without really offering anything unusual of
> thought provoking (apart from, perhaps, your professional services). Use
> it as a web design agency - after all, like the ad agencies, 70% are
> competent, 20% are poor and 10% are the best, but extortionately
> expensive (but you all offer, essentially the same thing, you just doll
> it up in different ways). Use it to get the 'coooool' reaction to your
> site from the surfers. Use it if you are Macromedia.
> Use HTML if you are an e-commerce site or if you have content that
> speaks for itself. Use it when you don't need to blind people into
> believing that you offer something different - because you do! Anyone
> think that this is misguided?
> Which sites are the successful ones? (mostly HTML, and for good reason!)
> John B

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