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Subject: Re: UKNM: You have 8 seconds
From: Steve Mynott
Date: Thu, 15 Jul 1999 00:54:18 +0100

14K for a page is probably on the low side

Given that most users (and this is independent of whether they have a leased line,
ISDN or an old modem) are likely to see transfer speeds of 2.5 - 5 KB/s across
the internet web page sizes can be between 20K and 40K.

People browsing the web have short attention spans and there are a lot of
competing web pages, any more
than 40K is really pushing it.

Dunno if Amazon do necessarily know what they are doing, since they aren't making
any money.

Yahoo, however, obviously do..

-- Steve

Robin Edwards wrote:

> On Friday, July 09, 1999 3:14 PM, Clay Shirky [SMTP:clayatshirky [dot] com] wrote:
> > "e-Tailers beware: one third of online shoppers waiting for web pages
> > to down-load will "bailout" after only eight seconds. This could cost
> > web merchants as much as $4.35 billion in lost e-commerce sales this
> > year, according to a newly released study by Zona Research."
> This sort of seems to make sense, although 8 seconds seems staggeringly short -
> particularly for a 14.4k modem user as suggested in the article. That
> represents about 14k of data - not a lot really, in fact about the size of an
> animated banner advert, that so many retailers like to plaster on their own web
> sites ("click here for our stuff").
> As an example, the home page at http://www.amazon.co.uk currently totals just
> over 62k (so about 35 seconds for our 14.4k friends) and most people seem to
> agree that Amazon know what they're doing.
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  RE: UKNM: You have 8 seconds, Robin Edwards

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