UKNM: Question on logs

[Giles Turnbull]

Heidi wrote:

> don't be naive about registration. People *will* register quite happily...

> but only if your site is of value to them and they are incentivised.

> 

> If you offer neither of these things (value or incentive) then there is

> limited reason to gather information on them in the first place.


Finding a site that I value doesn't mean I'm happy about having to register

for it. I end up registering for things (Newsunlimited, FT.com) because I

have to, but then I get annoyed when I'm away from my cookie'd PC and have

to log in, and cannot remember the password or username I used.


To me, registration is one of the biggest turn-offs you can put on the front

page of a site, no matter how inviting the content therein.


-Giles 

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