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Subject: Re: UKNM: big ISP news
From: Ian Gosling
Date: Wed, 3 Jun 1998 11:03:50 +0100

Unless I'm very much mistaken then Mr Murdoch's Sky, Cabletel, Cable and
Wireless and BDB, etc are all planning to charge a subscription for the
services of a minimum of �10 a month. While there will be some free to
air TV channels people are going to have to buy a minimum subscription
package to get the STB at the subsidised price. So the converged Web
and TV, free access? I very much doubt it.
ian

Jim Sterne wrote:

> The Web and TV are going to merge. There is no stopping them.
> The TV model is free access (aside from licensing) and all
> supported by advertising. Why not the Web?
>
> I figure we'll end up with three levels of Web access:
>
> 1) Free. Put up with the ads and all the content you can drink.
> 2) Paid. Faster response, no ads. For people who are a bit
> more serious about their connection.
> 3) Premium. Higher feed for higher bandwidth. For businesses
> that depend on the Web for commerce and communication.
>
> Think:
>
> 1) TV
> 2) Cable
> 3) Pay-per-view
>
> So... BT and Demon will have to come up with competitive
> services, but they do not have to dismantle the systems
> and services they have in place already.
>
> ------------------------------------------------------
> Jim Sterne http://www.targeting.com
> jsterneattargeting [dot] com Target Marketing
> Author: "World Wide Web Marketing" +1-805-965-3184
> "Customer Service on the Internet" Consultant
> and "What Makes People Click - Advertising on the Web"
> ======================================================



--
Ian Gosling
Account Manager
Foresight New Media
3-4 Albion Court
Galena Road
London
W6 0QT
Tel: 0181 237 5588
Fax: 0181 741 8461
Mob: 0468 055896

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Replies
  Re: UKNM: big ISP news, Jim Sterne

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