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Subject: Re: UKNM: Internet marketing to a 'pink' audience
From: Phil Dwyer
Date: Mon, 22 Jun 1998 12:02:37 +0100

CHBi did something called Planet Patrol, aimed at a pink audience some years
ago. Things will have changed since then of course, but it might be worthwhile
starting with them.

Surveys are likely to let you down in any sensitive area like sexual preference
- and I would take any data you find in this area with a giant pinch of salt.

Jo wrote:

> I wonder if anyone can help? An aquaintance of mine is considering setting
> up an Internet business selling clubwear targeted at a gay audience. She
> has asked me to seek statistics regarding the on-line gay community in
> Europe. Does anyone know of any relevant statistics or resources? This
> isn't the sort of thing to be found at isoc.org...
> Also, does anyone have any comments on the likelihood of this venture
> succeeding? I've advised her to back it up with retail via standard
> channels.
> Jo.
> _____________________________________________
> http://www.can-u-hack-it.com
> Club lifestyle and listings website - c u high 8-)

  Re: UKNM: Internet marketing to a 'pink', Glen Collins

  UKNM: Internet marketing to a 'pink' aud, Jo

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