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Subject: Re: UKNM: Content dethroned?
From: Steve Johnston
Date: Thu, 25 Jun 1998 14:16:38 +0100


The telephone consumer will not hesitate before incurring the few pennies that 'directory enquiries' charges for access to its content. As transactive content goes, its a compelling model. There is plenty of mileage in considering how pervasive this might become online.

For an example, last night whilst watching Spain trounce Bulgaria in the World Cup I would have happily paid my few pennies to have been online simultaneously to review the Group table and the impact on their qualification chances of the match going on between Paraguay and Nigeria. There was nothing time specific about the information, only I didn't have it, the commentators were assuming I knew it already and I wanted it desperately to add to the drama of the moment.

Of course my PC is in the other room upstairs, and besides its a real pain to connect and locate just one titbit of information. I say 'Roll on enabled TVs and transactive content'.

Steve Johnston
Director of Development
IMRG (Interactive Media in Retail Group)

Stonecutter Court, 1 Stonecutter Street
London EC4A 4TR, UK
Tel: +44 (0)171 303 6603
Fax: +44 (0)171 303 5881
Personal No: +44 (0) 7050 6050 33
E-mail: steveatimrg [dot] org
The IMRG is the best source of commercial
advantage for retail in the 4th channel

*********** REPLY SEPARATOR ***********

On 23/06/98, at 18:48, Jim Sterne wrote:

>At 05:20 PM 6/22/98 +0100, Mark Curtis wrote:
>>Perhaps the core learning was that we spent weeks before launch filling the
>>service with great and relevant content ("content is king" went the mantra),
>>and sure,,much of it was read. But the thing gay men really wanted to do was
>>meet and talk to each other on-line via chat and threaded discussions. And
>>that's where the action was.
>I've just come across an article here in the states
>that struck a nerve. "Content is King" is being replaced
>by "Transactions are God". Transactional content is the
>holiest of holies.

>People can get plenty of content the way the like it:
>on dead trees. But getting something accomplished, looking
>up some information, buying something, or (the transactional
>content) getting the score/stock price, seem to be the
>big drawing cards.
>Is it me, or does it feel like people don't want to use
>the telephone to get radio broadcasts? Doesn't it seem that
>people go online to communicate and transact, rather than
>consume content? Acquire it, maybe, but not consume...
>Jim Sterne Target Marketing of Santa Barbara
>jsterneattargeting [dot] com www.targeting.com
>Author: "World Wide Web Marketing" +1 805-965-3184
>"Customer Service on the Internet" Consultant
>and "What Makes People Click - Advertising on the Web"

  Re: UKNM: Content dethroned?, Aidan Cook

  UKNM: Content dethroned? (was pink), Jim Sterne

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